My Projects and Achievements

Below are my employer projects and a personal project that I had done and the results.

Cyclistic Case Study

Data Analytics Projects / 2022 / Personal Proejcts

Self-guided analysis of 12 months' worth of bike-sharing data provided by the City of Chicago and Divvy, the bike-sharing company. And arrived to a conclusion suited for marketing execution.

Achievements:

Cleaned 1 GB worth of data (Data Wrangling)
Aggregated data for analysis (Data Transformation)
Created visuals to showcase the trend from the data (Data Visualisation)
Provided actionable marketing insights based on the data viz and analysis (Data-driven decision making)

Check out HTML Report Here

Hoka Loka

Social Enterprise / 2021 / Personal Proejcts

Being tasked to create a social enterprise for the pitching contest, our team had created "Hoka Loka" which is a play of words from local hawkers, where we are dedicated to helping struggling hawkers during the MCO period. We help them by creating an online presence for them through content creation.

To check on our work, please click on this link:
https://www.instagram.com/hoka_loka.my/

Achievements: Increased weekend revenue by RM80-RM160 for each featured stall

Belly Memoirs Marketing Campaign

Employer Project / 2021

This is an employer project where Belly Memoirs (lifecasting business) had requested to increase her business presence with a minimal budget.

After identified the business was very niche and yet to gain any awareness, we had implemented a Google display advertisement to promote the business.

Achievements: Earned 247K impressions and 3.85K clicks, with the cost of RM127 where the average cost for each click is only RM0.03

Baking A Hope

Employer Project/ 2021

This is an employer project with ADYA Empowerment Association to help to fundraise for B40 communities living in PRR Lembah Subang. While doing fundraise, our team had also proposed the idea of a social kitchen where the PPR committee had agreed onto.

Achievements: Raised RM900 for B40 communities, pitched the concept of the social kitchen as an entrepreneurial initiative for B40 communities.